Betting on less popular sports: an untapped opportunity for punters

Sports betting has changed much ever since the internet has emerged as one of the primary distribution channels used by bookmakers and gambling operators around the world. Geographic boundaries have been extinguished, the access to betting sites and apps -such those found in the list of reliable betting sites recommended by https://betting-malaysia.online/apps/- has become seamless and the opportunities to bet on a vast array of sports and leagues have exploded.

For the average sports bettors, the growth of the internet meant having easier access to betting markets and being offered more potentials for wagering on their favorite sport. For the more advanced punters or for those who are generally more interested in exploring new things, the growth of the internet meant having access to more markets, new sports or even unknown-to-them sports and leagues, offered by trusted online bookmakers.

Betting on sports that are not mainstream or on non-marquee leagues has grown much lately. That’s only natural, given that betting platforms and apps, as they compete on a worldwide basis, try to expand their list of featured sports, so as to be able to cater to the needs of the ever-so-demanding bettors. So, it’s not uncommon to find sports or leagues that do not enjoy widespread popularity being listed alongside global sports like football, basketball, tennis, cricket, etc.

For most punters, betting on such sports remains largely a non-attractive option, particularly as they are afraid of placing wagers on events for which they have little knowledge or on leagues over which they can’t really get substantial data for analysis. That’s because for the not-so-popular sports, big headline news remains indifferent and the media are less than eager to explore them, write about them, or even analyze them.



So, for those bettors who want to take a more advanced approach to sports gambling, being unable to find lots of information and plenty of data to work with, is the main obstacle they face when they are considering betting on non-marquee sports. Usually, these bettors want to make data-driven and informed decisions, which are not feasible in the case where news about the sport, information about the teams or players and data records are missing or even if they are not missing, they are hard to get.

But less popular sports or non-marquee leagues and tournaments can be really lucrative and so, they should be given a chance!

Just like punters, betting sites and Malaysian bookmakers- along with other international bookies as well- are having a hard time finding inside information that can give them an edge in order to set odds that are more realistic and closer to actual probabilities. So, odds setting is not as robust as it happens with popular sports and high-profile leagues. Most sportsbooks will pay attention to having competitive prices and odds for their biggest selling markets and they will be less likely to invest time, resources, and money -of course- to compile odds or adjust line movements accordingly when necessary for the less popular leagues. This means that there is an opportunity out there for the bettors, especially if the bettors are looking to exploit any gap or discrepancy in the market.

Meanwhile, less popular sports tend to enjoy greater expertise from a relatively small group of people. There won’t be more than a bunch of absolute experts on a surf skating tournament for example, which means that if you -as bettors- manage to get access to their views and analyses, you will be more than privileged to have an advantage that only a few will be entitled to.

There are no multiple viewpoints on one event, many different things to analyze, many different opinions to consider. There are a few experts who can give you an insight and can provide you with a sophisticated assessment of the different possible outcomes. And this insight can give you an edge, over all other bettors and possibly over bookmakers!